Pure Design named April 2014 Designer of Distinction



Laura Parsons & Jephrey Scott Pure Design  ESTERO, FL -Pure Design of Naples has been named Miromar Design Center’s April 2014 Designer of Distinction.  The honor recognizes interior designers Laura Parsons and Jephrey Scott.  The firm’s principal designer, Laura Parsons is a three-time Designer of Distinction having received the award in 2012 and 2013.

“Miromar Design Center is a great selling tool and a valuable asset to Pure Design,” said Parsons.  “It is an impressive building to bring clients to and show them product firsthand in a real environment.  The broad spectrum of showrooms enables us to do a complete job under one roof thus saving us as well as our client’s time and money.”

Laura Parsons is originally from New England, and a graduate of Massachusetts College of Art. It was her passion for textiles, antiques and fine art that led her to interiors. After operating a showroom in the Boston Design Center, she headed south to Naples eleven years ago.  Jephrey Scott is a graduate of the Art Institute of Fort Lauderdale for Interior Design.  He previously operated showrooms in Miami and New York.  His numerous projects include residential clients in Palm Beach and Miami and the Carolinas.

“We spend a lot of time getting to know our clients, how they live and what works for them. Most of our clients want a chic yet easy environment to live in. Comfort and functionality is the key.   We find most clients now prefer light airy interiors and have moved away from the spicy tones that were so prevalent years ago,” said Parsons and Scott.

Each month Miromar Design Center recognizes the talents, loyalty and support of interior design professionals based upon nominations from the center’s 45 home décor stores.  Designers are honored for their professionalism, creativity and commitment to the showroom partners.  Ozzie Pancaro is the owner of the Casa Italia and Minotti showrooms at Miromar Design Center which offer exquisite Italian furnishings.  “Laura and Jephrey (and all of the staff) of Pure Design of Naples are true design professionals,” said Pancaro.  “They have a wonderful command of the intricacies of interior design, as evidenced by their interactions with us from the designing, specifying, and shopping process to the final purchasing. They treat our personnel, as well as their clients with such respect that it’s an absolute pleasure to deal with them.”

Miromar Design Center is the only design center in Southwest Florida and one of only 19 major design centers in the nation. It is the premier home furnishings shopping destination for design professionals and consumers. The 45 home furnishing stores feature a worldwide collection of the most desired names in furniture, fabrics, flooring, lighting, kitchen and bath products, art, accessories, and wall coverings such as Baker, Calvin Klein Home, Ligne Roset, Henredon, Dedon, Poliform, Ralph Lauren Home and Ralph Lauren Home Lighting & Accessories at MP Interiors, Poggenpohl, Walker Zanger, Francesco Molon and many more.  Also, the Clearance Showroom offers a collection of end of season furnishings from the design center’s stores guaranteed to be a minimum of 50% off regular retail pricing.

Hours are Monday through Friday: 9:30 a.m. to 5:30 p.m. • Saturdays 10 a.m. to 5 p.m.  Located at 10800 Corkscrew Road, I-75, Exit 123 in Estero, between Naples and Fort Myers across from Miromar Outlets • (239) 390-5111